Fragrance house

Insenf

INSENF is a niche perfume house founded in Seoul in 2025 by brothers with a lifelong passion for fragrance. Its identity combines traditional Korean craftsmanship with modern fragrance science, connecting Korean sensibilities with global trends, while drawing inspiration from everyday realms such as fashion, food, and lifestyle. The house creates fragrances in collaboration with international perfumers and uses ingredients sourced from Grasse, France. Its debut, The Closet Collection, dated September 5, 2025, comprises seven fashion-inspired fragrances presented as scents to layer and style like clothing, with each accompanied by a stylist’s outfit proposal. In August 2025, INSENF introduced The Cocktail Collection, a home-fragrance line developed with perfumers and bartenders around classic cocktails. By June 2026, The Table Collection explored food, cooking, and gastronomic experiences through a trio of fragrances.