Fragrance house

Insider Parfums

Insider Parfums is a UK fragrance brand whose publicly documented editions begin in 2023. Its work focuses on reviving and reinterpreting discontinued or difficult-to-obtain fragrances. Dan is the public figure behind the brand and runs it alongside Soma Parfums, which is identified as Insider Parfums’ parent company. The brand collaborates with an anonymous master perfumer whose identity is kept confidential, while its public creative direction reflects Dan’s perspective as a lifelong perfume collector and enthusiast. By 2024, its documented range included editions from both 2023 and 2024. Insidious, identified in the official catalog as inspired by Creed Aventus, offers a representative example of the brand’s approach to reimagining established fragrance references.