Fragrance house

INSIGHT

Insight Cosmetics is a beauty and skincare brand established in 2012 in Kandivali, Mumbai, by Dinesh Jain. Its history grew from a family cosmetics operation started by Bastimal Jain in the late 1970s; Dinesh Jain later launched Mayuri Kumkum in 1994 and used VOV International before creating Insight as a separate brand. Insight began with approximately 10 to 12 SKUs as a distinct label within the established colour-cosmetics business. In 2022, Reliance Retail acquired a majority stake in Mayuri Kumkum, the company that owns and operates Insight Cosmetics, bringing the brand into Reliance’s beauty and personal-care portfolio. Today, Insight is presented across beauty and skincare categories, with perfumes listed as one part of its broader range.