Fragrance house

Invicta

Invicta traces its origins to Switzerland in 1837, when Raphael Picard founded it as a watchmaking brand. It remains privately owned and operated, with a stated purpose of offering expertly built timepieces at accessible prices. Its identity is expressed through original watch design, case construction, technical experimentation, and a broad range of collections. The Lupah Swiss Chronograph, introduced in the early 2000s, marked a major turning point in the brand’s modern evolution, followed by wider expansion of its designs and collections. Fragrance is presented as an accessory extension of the watch brand, with Collector, Limited Edition, Classic Series, Just For Her, and Invicta Racing groupings. The fragrances are made in France, bottled in the United States, and packaged with details inspired by a watch crown.