Fragrance house

invitation

Invitation began in 2016 with By Invitation, Michael Bublé’s first fragrance for women. Conceived as an invitation for fans into Bublé’s fragrance world, the project was intended to express his personal taste and imagination. Fragrance Dynamics developed it in collaboration with Bublé, with Karine Dubreuil-Sereni appointed as perfumer. Bublé took an active role in the original creative process, spending days reviewing notes with perfumers and participating in the bottle design. At its 2016 U.S. launch on HSN, more than 21,000 By Invitation sets sold out in less than 24 hours. The fragrance is a floral-oriental gourmand, making By Invitation the clearest expression of the brand’s fragrance identity.