Fragrance house

ipuro

Founded in 2004 by Christian Gries, ipuro originated within the Gries Deco Company, the family business associated with the DEPOT retail brand. Its history reaches back to 2000, when Gries developed a room-fragrance concept called “Feelings”; ipuro subsequently entered German retail as a room-fragrance brand. The brand combines fragrance expertise, design and everyday room ambience. Its fragrances are composed in Germany and produced in Europe, with experienced perfumers and specialized partners involved in their development. A distinctive element of ipuro’s fragrance identity is its bottle with three fragrance sticks, a format associated with its pioneering room-fragrance concept and described as an enduring trademark. Recent brand work has modernized ipuro’s logo, communications, digital presence and broader brand system while retaining its established identity.