Fragrance house

Isabelle Laurier

Isabelle Laurier’s story began in 1991, when Isabelle Laurier opened an ecological gift store in Wetteren, Belgium. She and her husband, Diederik, later distributed sustainable cosmetic brands in Belgium, and in 2000 the business moved toward creating its own brand while expanding across Europe through international retailers. Their sons Pieter and Jan joined the family business in 2012, and the Isabelle Laurier brand launched in 2013 in honor of their mother. Pieter and Jan are the company’s second-generation owners, and the brand remains family-owned. Today, Isabelle Laurier develops wellness concepts for beauty retailers that bring together cosmetics, scents, lifestyle themes, and color-led collections.