Fragrance house

Issy

Issy is a Filipino makeup and beauty brand founded in 2019. Launched as Issy & Co. in November of that year with five makeup products, it was co-founded by Jasmine Ang Chua and Joel Martin Andrade, who is identified as co-founder and creative director. The brand’s stated identity emphasizes easy-to-use beauty, self-expression, accessibility, individuality, and Filipino identity. After an initially minimalist presentation, it adopted a bolder visual direction and dropped “& Co.” from its name in a 2023 rebrand. Andrade’s fashion background informed product development, packaging, campaigns, and the use of more unconventional imagery and representation. In May 2025, Issy moved beyond makeup and skincare into fragrance with a first Eau de Parfum collection of three scents designed for solo wear and layering. The launch included 492 Scent of Possibility, described as fresh and airy, and 551 Scent of Familiarity, an intimate skin-scent profile.