Fragrance house

Ivy & Lane

Ivy & Lane is a body-mist fragrance brand centered on modern, trend-aware compositions and a confidence-oriented visual identity. Its line is organized around floral, gourmand, and oriental fragrance directions rather than traditional eau de parfum. The brand is part of Lifestyle Distribution’s fragrance and beauty portfolio, within the wider CURA COSMETICS GROUP. The corporate context in which Ivy & Lane was later developed began in 2011, when Roland Kohl established Lifestyle Distribution’s fragrance business in collaboration with perfumer Pierre Bourdon. The earliest recorded Ivy & Lane fragrance edition dates to 2024, with further editions recorded through 2026.