Fragrance house

J'Elisa

J’Elisa emerged in 2025 as a fragrance collaboration between creator Joline Elisa and Mäurer & Wirtz. Identified as the brand’s founder and creative figure, Joline Elisa shaped the fragrance concept, moodboard, and packaging design, while Mäurer & Wirtz contributed fragrance expertise. The first fragrance, CREAMY VANILLA CARAMEL, was announced on 6 August 2025 and launched in September through Douglas in Germany; in August 2026, J’Elisa introduced STRAWBERRY GELATO KISS as its second fragrance, extending the collaboration. J’Elisa’s fragrance identity is especially associated with gourmand compositions: the debut centers on vanilla and caramel, while the second release is described as a modern gourmand composition and a signature fragrance.