Fragrance house

Jane Seymour

Jane Seymour’s Open Hearts identity originated in her mother’s advice and in Seymour’s paintings of two connected, open-ended hearts. In early 2008, Open Hearts expanded from that art into a jewelry collection, establishing the symbol later used by the fragrance brand. The Open Hearts Foundation launched in 2010, extending this charitable identity beyond products. In 2017, the Jane Seymour fragrance brand introduced its Open Hearts collection through an exclusive HSN partnership, pairing women’s and men’s scents inspired by Seymour’s garden, her love of the ocean, and the Open Hearts message. The fragrance concept reflects Seymour’s documented creative role in developing the paintings and personal philosophy that shaped the jewelry and fragrance identities.