Jardin Bohème launched in 2020 as a fragrance and cosmetics brand developed exclusively for the DOUGLAS Group, where it is classified as a corporate brand. Its public identity is built around an imagined bohemian garden, expressed through floral, green and fruity imagery and romantic narrative themes. The initial Fine Fragrances concept follows a love story from a first romantic glance through tension and passionate encounter to emotional connection. Its early collection included Épisode Romantique, Mémoires d’Amour, Promesse Éternelle and Rendez-Vous Nocturne; the official site also presents Tentation Délicate. DOUGLAS reported that four new Jardin Bohème fragrances launched in January 2022. On 27 February 2025, the brand’s ownership context changed when the Kreke family moved its DOUGLAS participation into direct ownership and CVC became the sole investor behind Kirk Beauty International.
