Fragrance house

Jardin de Parfums

Founded in 2017, Jardin de Parfums is a multi-brand fragrance concept comprising The White Essentials, Papaverum, and Unique. Its origin story began with a visit to the Gardens of Versailles, which inspired the name and the idea of bringing the gardens’ atmosphere into a retail concept. The brand’s creative identity combines Versailles-inspired French perfumery heritage with Italian design and fragrance development, with its creative team based in Milan. Its approach emphasizes consumer-led creativity, layering, and customized scent experiences rather than a single olfactory style.