Fragrance house

Jawaher Crystal

Jawaher Crystal appears in retail listings through the Lattafa name, with Jawaher Crystal Oud Malaki identified as a Lattafa product. Its documented context is Lattafa’s UAE-based, third-generation family-run fragrance business, created by Shaikh Shahid Ahmed from his experience in Dubai’s perfume trade to introduce Arabic fragrances to the market. By 2021, Lattafa had been in business for more than three decades and described its approach as balancing Oriental fragrances with Western perfumes, alongside a commitment to oud lines.