Fragrance house

Jawhara

Jawhara is a Coty-owned fragrance brand that publicly debuted on October 1, 2025, as a new line introduced by Coty. Its identity draws on the olfactive heritage of the Middle East, with the name Jawhara presented as meaning “Jewel.” The debut collection comprised five unisex Eau de Parfums using Middle Eastern-associated materials and themes including oud, rose, musk, vanilla, dates, and labdanum. The launch marked Coty’s entry into a new Arabian-fragrance proposition developed internally, rather than through a documented acquisition, license transfer, or inherited historic perfume house.