Fragrance house

Jaytho

Jaytho was a perfume brand name trademarked by Charles Jay Oppenheimer in the early 1920s, with fragrances sold through specialty stores associated with him in Newport, Rhode Island, and Palm Beach, Florida. The line was connected to Jay-Thorpe, the New York women’s specialty retailer founded in 1920 by Oppenheim and Mae Thorpe, whose business combined fashion retail with perfume and beauty offerings. René Lalique materially shaped Jaytho’s public identity, designing multiple perfume presentations, including the bottle for Méchant Mais Charmant in 1927. Jay-Thorpe also commissioned Lalique for a salon that opened in 1928, displaying perfume containers alongside other Lalique glass objects. A 1931 New Yorker review called Jaytho “the pride of Jay-Thorpe,” reflecting the line’s importance within the retailer at that time. Méchant Mais Charmant, housed in Lalique’s 1927 design and attributed to the Jay-Thorpe retailer in a circa-1930 museum record, is the best-documented example of Jaytho’s fragrance legacy. Jay-Thorpe operated until 1961, while Oppenheimer’s company continued into the 1960s.