Fragrance house

Jazeel

Founded in 2018 by perfumer Ali Alzaabi, Jazeel brings Gulf fragrance traditions—including oud, musk, rose, sandalwood, tonka and patchouli—into an approach shaped by Gulf taste. Its early releases formed the Love Collection, introduced with Ghala, Heyam and Wid, followed by Shouq in 2020. Jazeel subsequently developed its Imperial Collection, including The Palace, released in 2021. Its fragrance direction spans oud-based compositions, avant-garde creations and commercial styles, with Ghala discussed as rose-centered and The Palace as chypre-oriented. Alzaabi is credited as the founding perfumer, alongside collaborations with Chris Maurice and Shadi Samra. In 2023, Jazeel Perfumes was owned by Luxent Perfumes, and the brand appeared among exhibitors at Esxence in both 2023 and 2024.