Fragrance house

jbfragrances

J B Fragrances and Flavours (JBFF) began as a fragrance-making business in 1950 under Vardhman M. Sheth. Over more than seven decades, the closely knit, family-owned company evolved into a supplier of perfumery essences, natural herbal extracts, and flavour compounds for fine fragrance, personal care, air care, industrial, and household-cleaning applications, while expanding and diversifying into international markets. Its creative identity combines creativity, technical expertise, science, and sensory evaluation. Through its Aromacraft program, fragrance creation is approached through proportion, accuracy, client briefs, trend awareness, and application testing. JBFF’s public fragrance offering is an application-led library of local and international formulations spanning fine fragrance, personal care, air care, laundry care, and home care.