Fragrance house

Jenni Farley

Jenni Farley’s JWOWW brand began in 2010, when Farley launched her first indoor tanning lotion in collaboration with Australian Gold. Its public identity is built around her JWOWW persona, associated with her appearances on MTV’s Jersey Shore and Jersey Shore Family Vacation. The tanning line developed into a broader JWOWW-branded range, with Farley personally testing products and contributing design inspiration. In 2011, she released JWOWW, a fragrance named after her established nickname and described at the time as her signature fragrance. Developed with Australian Gold, the scent linked the perfume to the tanning partnership that preceded it. The brand’s public lifestyle identity later broadened through Heavenly Flower, a mother-and-daughter venture Farley described in 2021 as a long-term dream developed with her daughter Meilani.