Fragrance house

Jennifer Aniston

Jennifer Aniston’s fragrance brand began in 2010 with the launch of her debut scent, initially announced as Lolavie before taking her name at launch because of potential marketplace confusion. Developed with Falic Fashion Group, the project was presented as a personal creative expression, with a light, natural, fresh and floral identity shaped by Aniston’s California upbringing, family trips to Greece and memories of particular scents. In 2014, the line was included in Elizabeth Arden’s licensed fragrance portfolio; after Revlon completed its acquisition of Elizabeth Arden on September 7, 2016, Jennifer Aniston was included in Revlon’s fragrances portfolio and remained classified there in 2022. Chapter One, launched in 2017, translated Aniston’s California lifestyle into a fragrance concept associated with peace, elegance, tranquility, home and the coastal landscape.