Fragrance house

Jennifer Lopez

Jennifer Lopez’s fragrance business was formalized in 2001 through a license to Sweetface Fashion Co., with the Glow by J.Lo mark sublicensed to Coty in February 2002. Glow by JLO launched that year as her first fragrance, making its debut at the beginning of a long-running fragrance venture. In April 2017, Designer Parfums signed a new agreement with Lopez to expand the business globally; as of 2026, the company identifies itself as the brand’s owner and licensee. The current fragrance identity focuses on scents representing who Lopez is now and on empowering women pursuing success, with Promise associated with self-improvement and One with harmony and shared humanity. Glow by JLO remains the defining fragrance example, with continued success more than 20 years after its launch and a major influence on celebrity fragrance culture.