Fragrance house

Jesse McCartney

Jesse McCartney is a U.S.-associated celebrity fragrance brand built around the public career of singer, actor, and songwriter Jesse McCartney rather than a standalone perfume house. He began as a child performer, gained wider recognition through All My Children and the boy band Dream Street, then moved into solo music with 2004’s Beautiful Soul, which reached No. 15 on the Billboard 200. His work also includes co-writing Leona Lewis’s “Bleeding Love” and launching the independent Eight0Eight Records label in 2013; he later released the 2021 album New Stage. The fragrance venture was developed with First American Brands, and its first documented release, Wanted, launched in 2011 as a women’s fragrance created with Drom, with McCartney involved in its creation and note selection. In 2012, he linked the choice of a women’s fragrance to his predominantly female audience and to his interests in music and fashion. By 2024, his creative work continued across music and acting, including the EP All’s Well.