Fragrance house

Jette

Jette is the design and lifestyle brand founded by Jette Joop in 1997. Its identity is shaped by Joop’s industrial-design style, combining modern design with functionality, innovation, and creativity. From its original company foundation, the brand developed into a broader business with particular visibility in jewelry and fashion, while Joop’s design approach runs through its designs and her role as a designer remains central to its public identity. JETTE’s fragrance line began in 2005 with its first scent, Jette. That fragrance received a 2006 Duftstars award in the Bestes Parfum Prêt-à-porter category, a documented milestone in the brand’s fragrance work.