Fragrance house

Jo Milano

Jo Milano Paris is a fragrance house based in New York and Paris, presented as founded in 2018. Its creative identity treats fragrance as an emotional, personalized form of self-expression, with recommendations intended to reflect an individual’s style and personality. The JO MILANO mark was first used in commerce in 2013, filed in the United States in 2014, and registered that November by JO MILANO PARIS INC. The brand’s official website lists a New York address and organizes its fragrances into named collections including Luxury, Diamond, Prestige, Zodiac, 786, Classic, and Game of Spades. Game of Spades receives particular emphasis on the current site, which describes it as a major collection and gives it a dedicated FAQ. In March 2026, a UK trademark journal recorded Game of Spades Royale for perfumery and fragrance goods.