Fragrance house

Joie

Established in 2001, Joie is an L.A.-born contemporary fashion brand whose early identity centered on romantic blouses and a coastal-inspired aesthetic. The label later grew from silk blouses into a broader lifestyle collection spanning ready-to-wear, accessories, and fragrance. From 2007, Serge Azria was Joie’s sole owner and creative director, helping shape the brand within a wider portfolio of lifestyle labels. After The Collected Group filed for Chapter 11 in April 2021 and completed a lender-led reorganization the following month, Sunrise Brands acquired the group and Joie in July 2021. Republic Brands Group subsequently acquired Joie from Sunrise and now lists it among its brands. Joie’s fragrance legacy includes Folle de Joie, launched in 2014 and listed by Fragrantica as the brand’s only perfume; Allure described it as a woodsy floral.