Fragrance house

Jones Road

Founded by makeup artist Bobbi Brown, Jones Road launched in 2020 as her first new beauty venture after leaving Bobbi Brown Cosmetics in 2016. Brown’s original cosmetics company had been sold to Estée Lauder in 1995, and she remained there until her departure; Jones Road followed the expiration of her 25-year non-compete agreement. The brand grew from Brown’s search for clean, high-performance makeup that was simple to use, with an identity built around edited, multipurpose products for all ages, skin types, and skin tones. Its name comes from a street in East Hampton that Brown discovered while driving with her husband. Miracle Balm was already a best-selling Jones Road product in 2021, while What the Foundation became a major public milestone after a TikTok response made it viral and quadrupled its sales, as reported in 2024.