Fragrance house

Jood

Jood was introduced in India in September 2015 as the first product of Chennai-based FMCG company JSMD Frenetic Affaires Pvt. Ltd. Presented as a body-perfume brand for men and women, its identity was tied to the Arabic word for generosity or goodness toward others, with fragrance framed as benefiting both the wearer and those around them. The Chennai launch featured a fashion show accompanying the perfume presentation. On 5 May 2016, Jood launched in Sri Lanka, where Crownsbury Pharmaceutical Ltd. was responsible for marketing the perfume range. The brand was associated with JSMD, whose presentation names Jaffer and Salem as its founders. Independent fragrance records list 2015 Jood releases, including Genuine, as marketed by JSMD.