Fragrance house

Jordan Outdoor

Jordan Outdoor Enterprises is identified with the Realtree brand. Bill Jordan entered the hunting industry in 1983 with Spartan Archery Products and designed Realtree’s first camouflage concept in 1986 by sketching oak-tree bark. After the 1986 SHOT Show, Walls bought fabric from Eastbank Textiles and manufactured garments using Jordan’s pattern, as the business developed around licensing. The brand’s public identity centers on realistic camouflage design, outdoor participation, and the theme “Family, Friends, and the Outdoors.” Realtree expanded into film and television in 1991; Realtree Outdoors began airing on TNN in 1993 before moving to ESPN2 and the Outdoor Channel. Advantage became a Realtree sub-brand in 1994, followed by Advantage Wetlands in 1998 and Advantage MAX-4 in 2003. Bill Jordan remains the founder and designer, and the business is described as family-owned. Retail listings also show Realtree perfume and cologne under the Jordan Outdoor name.