Fragrance house

Josie Maran

Josie Maran founded her namesake cosmetics brand in 2007 after seeking effective, planet-friendly formulas, introducing it at Sephora. The brand launched around cold-pressed argan oil, which became central to its identity, with sourcing connected to Moroccan women-led cooperatives. Maran’s creative direction drew on her modeling work, family experiences with sensitive skin, pregnancy, and a search for simpler, non-toxic beauty products. Today, the brand emphasizes clean beauty, responsible sourcing, women’s empowerment, and lower-waste or refill-oriented packaging, and is owned and operated by Josie Maran Cosmetics LLC. In June 2025, the company received B Corp certification, marking a formal sustainability and social-impact milestone. Its fragrance program uses all-natural fruit, plant, and wood essences, including the California Collection and Classics group. In 2026, Maran introduced The Great Beauty Slowdown, a platform presenting beauty through intentional living and slower everyday rituals.