Fragrance house

joté

joté is a Japanese fragrance brand operated by Japan Perfume Studio Inc., established in September 2021 and represented by Yuichi Tanaka. Tanaka founded the studio after working as a creative director in a corporate advertising department, then launched joté around the idea that scent can evoke memories and help people return to their authentic selves. The brand’s identity centers on pausing amid busy modern life, reconnecting with oneself, and linking the past with the future; its name is presented as meaning “your” in Albanian. joté uses naturally cultivated Japanese botanical materials and natural aromatic oils, alongside recyclable Japanese glass bottles and minimal packaging. Its fragrances are arranged in three collections named for musical symbols: Natural, the original blend; Sharp, based on Natural and intended to suggest a more positive mood; and Flat, for calmer, more settled occasions. Within that structure, joté ♭2 is an osmanthus fragrance in the Flat collection labeled Best Seller.