Fragrance house

Juce

Juce is a South African fragrance brand founded in 2022, with Sebastian Rodenburg identified as its founder or co-founder. The brand launched commercially in July 2023 after 18 months of research, development, and testing, having been introduced as a startup within Loxworth Capital, which currently lists Juce in its portfolio. Its identity centers on connection, individuality, authentic storytelling, noticing, and quiet presence. Juce’s current public positioning rejects rigid fragrance categories and presents the brand within a broader world of objects and moments worth keeping. Its fragrances are sourced from Grasse, France, while bottling and craftsmanship remain local to South Africa. In April 2024, Juce expanded into Cape Town’s V&A Waterfront through its third collaboration with We Are Egg.