Fragrance house

Judith Williams

Judith Williams founded her company in 2006 after a career that moved from singing into television shopping. Illness interrupted her singing career, and she joined HSE in Munich in 2001 before leaving presenting to establish the company in 2007. Judith Williams Cosmetics launched with CURA Cosmetics Group in 2007, and the brand expanded internationally that year. In 2009, it added dedicated fashion, perfume, and jewellery lines. The partnership between Williams and CURA established the brand as an international business, with CURA now its majority shareholder. Williams is the founder and driving force behind product development, bringing more than 25 years of beauty experience to the brand. Its identity centers on encouraging people to love their individual beauty and develop their potential, while its product philosophy combines nature with research and modern science. In 2014, Williams became an investor on the German television program Die Höhle der Löwen, adding entrepreneurship and investment to her public profile.