Fragrance house

Jul et Mad

Jul et Mad launched in 2012, founded by Madalina Stoica-Blanchard and her husband, Julien Blanchard. The name joins “JUL,” for Julien, and “MAD,” for Madalina, while the house’s creative narrative draws on their relationship, which began with their first meeting in Paris in 2004. Its initial Classics collection turns episodes and moments from their love story into fragrance; the later White collection extends that narrative to their interests in art, history, travel, music, and philosophy. The founders imagine every creation together, developing concepts in-house and working closely with perfumers and French specialist artisans. Madalina brings experience in cosmetics and fragrance marketing at the Fashion Institute of Technology, L’Artisan Parfumeur, and Parfums Christian Dior, while Julien’s background spans neuroscience, biology, science communication, and entrepreneurship. Terrasse à St-Germain was a finalist for an Indie FiFi Award, and Néa won the Institute for Art and Olfaction’s 2016 Independent Award, with Luca Maffei credited as perfumer.