Fragrance house

Juliana Paes

The Juliana Paes fragrance line emerged in 2012 with Essence, presented as Juliana Paes’s first fragrance and shaped by her longstanding interest in scents and personal taste. During its development, Paes traveled to Barcelona for the perfume’s creation and campaign production. By 2015, Puig was responsible for the fragrances in Brazil, and its 2019 annual report listed Juliana Paes among its local celebrity fragrance licenses. In 2018, the line was presented with Tentação, Desejo, and Mistério. It later expanded through a partnership involving Jequiti and Puig, with Glam introduced in 2020 as Paes’s second fragrance and Rouge in 2021 as her third. Fragrance-wise, the line has included Essence, a fresh floral-fruity scent, alongside Glam and Rouge, both described as floral-sensual compositions, establishing a recurring feminine floral direction in its documented releases.