Fragrance house

Julianna's Perfume

Founded in Sacramento, California, on October 4, 2020, Julianna’s Perfume was established by Alex Copeland, who is identified as its founder and owner. The company grew from Copeland’s earlier work as head of marketing for Be Layered before he launched the brand. Julianna’s Perfume describes itself as an American parfumerie created to make perfume accessible while retaining a luxury character. It collaborates with perfumers in Paris and Barcelona, and its fragrances are vegan, not tested on animals, and free from ingredients associated with deforestation. Its range includes fragrances inspired by existing perfumes alongside original creations, with a stated focus on originals and hybrids. In a 2026 announcement, Copeland outlined plans for refined fragrances, a clearer creative direction, and new creations.