The business behind Junaid Jamshed began as a small garment unit in Karachi in 1986, and U&I Garments was registered in 1991. In 2002, it entered retail and launched its own J. brand. J. was conceived around reviving traditional Eastern attire through modern refinements, including shalwar kameez and other modest garments. Junaid Jamshed created the brand in partnership with Sohail Hamid Khan; as the business expanded, Jamshed’s role shifted from personally reviewing designs and prints to a more strategic one. The brand later broadened beyond clothing into perfumes, footwear, accessories, and other beauty-related categories while retaining its Eastern-wear identity. Its fragrance offering includes J. Fragrances, launched in 2009, as well as an exclusive perfume collection.
