Fragrance house

June Thirtieth

June Thirtieth is a Brooklyn perfume house founded by longtime friends Jacqueline and Danielle, whose work treats fragrance as a medium for memory and personal connection. The name refers to June 30, Jacqueline’s late mother’s birthday, and was created as a tribute to her. The brand’s creative identity is built around contrasts—strength with softness, confidence with kindness, and elegance with edge—while its scents draw on feeling, nostalgia, and bold femininity. It launched in 2025 with three unisex perfumes: Vanilla’s Muse, OG, and Serene Santal. Vanilla’s Muse carries the maternal tribute into the collection, with vanilla and resins representing depth and strength. OG offers a documented example of the house’s tension between softness and command through a floral, amber, and fruity profile; it was named a finalist for Indie Fragrance of the Year in Fragrance Foundation awards listings.