Fragrance house

Jupilò

Jupilò emerged as a fragrance brand in early 2023 after years of study and research by its creator, Lorenzo Zaccheo, whose background includes law, professional sommellerie, boxing, and the study of olfactory art. The brand’s identity is shaped by a dialogue between Rome and Paris, Italian dolce vita, French perfumery laboratories, and oenological methods, while its creative concept draws on family memories, including Zaccheo’s father’s interest in fine fragrance and Paris. Jupilò made its public debut at Esxence 2023 with the Sommelier and Roma Segreta lines: the former connects fragrance with wines, Champagne, and fine distillates, while the latter offers a more intimate and romantic interpretation of Rome. Its packaging includes a geometric inverted step-pyramid cap, linked to the classification of blends and the olfactory pyramid. The fragrances are developed with perfumers including Vanina Muracciole, Arturetto Landi, and Christian Carbonnel.