Fragrance house

JUSBOX

Jusbox Perfumes was created and developed in 2016 by siblings Andrea Valdo and Chiara Valdo, who came from a family with professional ties to perfumery and beauty and had worked with their father on Costume National Scents since 2007. The brand is owned by Beauty San S.p.A. Group. Its first collection, Icons, launched at Selfridges in London in May 2016, initially presenting four scents exclusively there. Jusbox builds its creative identity around translating music—its icons, genres, rhythms, and cultural periods—into fragrance, with each scent conceived as an olfactory interpretation of music. Andrea and Chiara Valdo provide the artistic direction while collaborating with selected master perfumers on concepts drawn from this musical universe. The brand has added new fragrance collections and expanded its olfactive families since its launch. Cheeky Smile and Black Powder are identified as among its bestsellers, expressing the concept through Acid House and DJ culture, and grunge and Nirvana, respectively.