Fragrance house

Jusbox

Jusbox is an Italian fragrance house created in 2016 by siblings Andrea Valdo and Chiara Valdo. Its first collection, Icons, launched at Selfridges in London in May that year. Designed and produced in Italy, the brand builds its creative identity around translating music—its rhythms, melodies, genres, cultural periods and emotional associations—into artistic fragrance. After its debut, Jusbox broadened its offering with further collections and olfactive families while retaining music as its organizing concept. Cheeky Smile and Black Powder are identified among the brand’s bestsellers: the former draws on Acid House and the latter on Seattle grunge and Nirvana, giving the music-to-scent idea distinct forms. In 2025, Jusbox’s Fifty Four was named a finalist in the Independent category of the Art and Olfaction Awards, with Studio 54 as its inspiration. Jusbox Perfumes is owned by the Beauty San S.p.A. Group.