Fragrance house

Juvia

JUVIA is a German lifestyle brand founded in Cologne in 2013 by Judith Dommermuth, who conceived it around fashionable, comfortable loungewear inspired by her experience travelling as a model. Its identity joins comfort and elegance in a feel-good lifestyle built around versatile everyday clothing, with a premise of moving between home, travel and social settings without sacrificing either. The label grew from sweatshirts and trousers into broader lifestyle collections: its online shop launched in 2017, followed by the Mini Me children’s collection in 2018 and its first men’s collection in 2019. Dommermuth is the brand’s founder, owner and creative director, while Bernd Berger is identified as co-founder. In March 2024, JUVIA presented EASY, its first perfume, extending its fashion concept into scent through a light, stylish balance of fresh and warm accords.