Fragrance house

JW JASON WU

JW JASON WU is Jason Wu’s namesake ready-to-wear label, founded in 2007 and based in New York City. Its design identity combines classic American sportswear with a refined couture sensibility, emphasizing traditional craftsmanship and garments finished from the inside out. On January 20, 2009, Michelle Obama wore a white chiffon Jason Wu inaugural ball gown, an appearance that greatly amplified Wu’s public recognition and marked a major turning point for the label. InterLuxe acquired a majority stake in the business in 2014, and Green Harbor Investment acquired a majority stake in JWU LLC from InterLuxe in April 2019, becoming its controlling shareholder. In September 2018, the main line was rebranded as Jason Wu Collection, while Jason Wu Grey became Jason Wu, accompanied by a new logo. In April 2024, The Brand Liaison became Jason Wu’s exclusive partner for global licensing expansion, while Wu remained closely involved in the creative process and maintained the couture ready-to-wear collection.