Fragrance house

Kali

Founded in 2018 by sisters Mona Kattan and Huda Kattan, KAYALI began under Huda Beauty and was developed in Dubai, drawing on Middle Eastern heritage and the practice of layering scents. Its name means “my imagination” in Arabic, and the brand was created around combining fragrances into personalized blends. Mona Kattan’s fragrance expertise and creative direction shaped that concept, which was introduced through the first collection launched in November 2018 with Vanilla 28, Citrus 08, Musk 12, and Elixir 11, designed to be worn separately or layered together. KAYALI is particularly associated with sweet, gourmand fragrance styling and Middle Eastern-inspired layering. Vanilla 28, a warm vanilla-and-brown-sugar fragrance intended for layering, is identified as a bestselling KAYALI scent. On February 17, 2025, Huda Beauty sold its ownership in KAYALI, making Mona Kattan and General Atlantic joint owners as the brand began operating independently.