Fragrance house

Kaloo

Kaloo is a French brand created in 1998. Its name combines ideas of cuddling and softness, reflected in the teddy bear chosen as its emblematic animal. In 1999, it launched the Patapoufs soft-toy and comforter collection before broadening its offering for babies’ worlds and rooms. In spring 2001, Kaloo created Kaloo Parfums with four fragrances intended to awaken young children’s sense of smell; they were alcohol-free and clinically tested. The brand joined the Juratoys group in September 2011 and subsequently refocused on soft toys and Patapouf. Its soft-goods identity expanded with the Les Amis plush collection in 2014 and Tendresse fabric dolls in later years. From 2020, responsible design guided product development through the Juratoys group’s CSR framework. On 20 October 2022, Argos Wityu agreed to sell Juratoys, including Kaloo, to the family-owned Maped group. Kaloo marked its 25th anniversary in 2023 by relaunching Patapouf, then introduced the Intemporel range in 2025, returning to a cuddly bear and a round rabbit.