Fragrance house

Karaama

Karaama is a London-based fragrance house founded in 2017, the year its earliest identified UK corporate entity, KARAAMA FRAGRANCES LTD, was incorporated. Its founder, Runu Miah, drew on his recovery from a serious road accident and the memory of his wife’s scent when shaping the brand’s themes of resilience, transformation, triumph, and victory. Karaama’s creative identity brings together personal olfactory expression, natural ingredients, French oils, and British craftsmanship. Its fragrance work reflects that emphasis on individual expression and resilience, while its five best sellers include Haani and Diamond Oud. Together, these elements define a house whose story connects personal experience with a distinctly British approach to parfumerie.