Fragrance house

Karzaz

Karzaz is a French fragrance brand established in 2025. Founded by Assia Adel, it grew from a passion for baking and French pâtisserie, translating culinary memories and dessert-inspired experiences into perfume. Its work follows a pastry-inspired gourmand direction shaped by references to macarons, vanilla cream, and calisson, with an emphasis on the emotional memory of shared desserts. Grasse-based perfumer Xavier Blaizot helped realize this concept. Karzaz’s initial documented fragrance milestone was a three-scent launch in 2025: Calisson, French Macaron, and Vanille Crème.