Fragrance house

Kayali

Founded in 2018 by Mona Kattan, Kayali was developed under the Huda Beauty umbrella by Mona and Huda Kattan. Its name translates from Arabic as “my imagination,” reflecting a brand identity rooted in Mona Kattan’s Middle Eastern heritage and the ritual of layering scents to create personalized combinations. At launch, Kayali Collection 01 introduced four fragrances—Vanilla, Citrus, Musk, and Elixir—designed to be worn together. Mona Kattan’s fragrance expertise shaped the brand’s emphasis on scent education, layering, and individual expression. Kayali is especially associated with gourmand fragrances and scent layering, with Vanilla | 28 serving as a documented example of its early fragrance focus; it was one of the four original 2018 fragrances and is described by Sephora as a top-seller. On February 17, 2025, Huda Beauty announced the sale of its ownership in Kayali, with Mona Kattan and General Atlantic set to jointly own the brand as it operates independently.