Fragrance house

Keith Urban

Keith Urban’s fragrance brand emerged in 2011 with PHOENIX by Keith Urban, his first men’s fragrance, developed in partnership with Boom LLC. Urban worked closely on the fragrance’s package design and development, linking its phoenix concept to renewal and rebirth. PHOENIX remains the brand’s defining fragrance example: reference records list one Keith Urban perfume, released in 2011. Its creative brief reflected Urban’s preference for woods and leather, while the finished composition centered on leather, cashmere, and cognac.