Fragrance house

Keune

Founded in Amsterdam in 1922 by Dutch pharmacist Jan Keune, Keune began when he bottled his first product at his pharmacy. Jan Keune and his partner, Cornelia, built the business around creating hair products for professional hairdressers, a commitment the company formalized in 1947 by serving hair professionals exclusively. George Keune Sr. joined the family firm in 1952; during his tenure, Keune developed foreign markets and expanded its exports, while he also designed many of the brand’s packages. Today, Keune remains an independent, family-owned business identified with George Keune and Eelco Keune, its second- and third-generation owners. During its centenary in June 2022, the brand received the Dutch Royal Predicate and subsequently presented itself as Royal Keune Haircosmetics. Keune Haircosmetics became B Corp certified in August 2023, and a 2024 interview described its purpose as supporting hairdressers and their clients across generations.