Fragrance house

Khaadi

Founded by Shamoon Sultan in Karachi in 1998, Khaadi began with a single store selling handwoven fabric. Its founding idea was to revive handloom craft and reinterpret it in a contemporary, fashion-focused setting; the name refers to handlooms. The brand expanded into women’s ready-to-wear in 2002 and luxury wear through Khaadi Khaas in 2008, while later additions broadened its lifestyle scope to Fabrics in 2012, Home in 2013, Accessories in 2016, and Fragrances in 2019. Khaadi’s public identity remains associated with local craft, handwoven fabrics, kurtis, stoles, and unstitched lawn. In 2021, its first Experience Hub in Karachi introduced a public reinvention focused on the customer journey and product merchandising. On August 29, 2024, Khaadi Corporation Limited became Weaves Corporation Limited, placing Khaadi alongside Chapter 2, Kanteen, Kreate Your Mark, and SS Chai under the Weaves corporate umbrella.